Real estate · 2026
1407 Princeton Drive
A quiet rental listing that sells the house, not the listing software.
Private ownerProduct designCustom web applicationInquiry flow
The brief
The owner needed a listing that could stand on its own — not a Zillow clone, not a broker template. The house is a vaulted ranch on nearly three-quarters of an acre in Princeton Estates, twenty minutes east of Athens. It had to feel settled, photographic, and easy to inquire about from a phone.
What we did
We designed a purpose-built rental product: a cinematic gallery, a precise spec sheet, school and commute context, and a short tour request that actually gets answered. Copy, photography direction, and the inquiry flow were treated as one system. Virtual staging sits beside honest yard photographs so the listing never over-promises.
Where it landed
A live site at 1407princetondrive.com that reads as a home, not a form. Prospects can walk the rooms, confirm rent and terms, and request a private tour without leaving the page.
